Wednesday, August 18, 2010

IMED assignment

Jason Theccanat

Typography

Vertical Rhythm

A baseline grid is the foundation for consistent typographic rhythm on a page. It allows the readers to easily following the flow of the text, which in turn increases readability. A continuous rhythm in the vertical space keeps all the text on a consistent grid so that proportion and balance are retained throughout the page, no matter the type size, leading or measure.

Wednesday, August 11, 2010

the golden mean

symmetrical balance
asymmetrical balance
radial balance